Digital Photography: Earning Money With Weddings
Weddings are great photo opportunities. It's a day that everyone wants to remember and happy couples often need a reliable, professional service to capture their wedding perfectly for them to remember for the rest of their lives. Investing in relationships with wedding planners is a great way to gain access to this profitable business. The wedding planner will refer you to couples who will be more likely to hire you based on the wedding planner's advice.
First, if you have no wedding portfolio, offer your service to a bride in return for a testimonial. Be sure you keep the copyright on your pictures so you can use them to create a portfolio. You might locate a receptive bride within your circle of friends and family or through other networking activities. With at least one wedding under your belt and with a nice testimonial and portfolio, start looking for other weddings to photograph. Word of mouth is always ideal, but you might also check the wedding announcements in your local newspaper.
If you have neither a portfolio or testimonials, offer to work for testimonials. Weddings are expensive and you may be able to get work by working for free. A strange concept, but it will pay off in the end. Make sure you keep the copyright on your photos so you can use them in your portfolio. And remember most importantly to take great pictures! Your future career depends on it. Your first job will often come through your family or friends. Once you have a portfolio and some testimonials, you can look for work elsewhere. Browse the local papers for wedding announcements to look for clients.
You might also offer your services for photographing related wedding events, such as bridal showers, the bachelor party, the rehearsal dinner or the gift opening event the morning after. Other marketing suggestions include contacting florists, limousine rental services, wedding chapels, tuxedo rental services, boutiques selling wedding wear, bakeries specializing in wedding cakes, and so on. Ask about leaving your pamphlets or brochures where customers can see them, or make an arrangement for a referral fee.
Here's one more suggestion for a unique digital photography package for weddings. Pair up with a scrapartist and offer a unique product - a wedding scrapbook or memory album. Scrapartists use photographs, mementoes, decorative paper, journaling and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.
Run a Google search for "scrapartist" or contact a local scrapbook store to locate a suitable scrapartist. You might find the store manager is interested in pairing with you for this project. Last but not least, if you're pursuing a wedding digital photography business, always remember that it's all about the bride. Make her happy and everything else will go well.
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